It may seem strange writing about Valentine’s Day after the horse has bolted but given it was one of our best I felt I should share with you a little about the day.
I start the planning process as soon as we re-open after Christmas and the New Year. I usually book in the extra staff we need first. If you don’t the good people get booked up. I want the best team possible that can work under pressure whilst maintaining skillful quality work. The planning, advertising and the window display are next. Famous for our window installations I must come up with something new and eye catching each year. With the structure in place I can work on a Valentine’s collection. This is governed by the season. It is usually better to buy seasonal flowers as they are stronger and better priced. We always supply red roses but only the best quality. It is the growers and suppliers who push the prices up. We actually work on volume and offer a better price because of this to try and meet our customers half way. The exact same red rose we were selling this year, the ‘Naomi’ red rose, would have cost twice the price in Central London compared to us. Once all of the flowers I have ordered have been delivered it takes a team of us almost a day to condition the flowers and display them by colour in the shop. It is from here we select flowers for each and every order being inspired by the fantastic selection and vibrant colours this time of year. I would like to thank our fantastic community for their amazing support of local business.